About The Speaker
Aidan Connolly is the author of 2-1-4-3, which means a transformation in business, sales, marketing & even personal planning.
2-1-4-3 is a rapid alternative to the standard business plan. Rather than a clunky 25+ page document that is cumbersome to read, the 2-1-4-3 planner is a one page, easy to follow guide that incorporates clearly defined goals and accountability. It guides managers and owners through four phases of intense business planning, breaking down the concept of a business plan into what it truly needs to be: A goal with a clear, distinct pathway. It breaks the process down into granular detail to help you and your company create effective goals and implement the best strategy to deliver them. Building on knowledge and experience is important, which is why the book includes a broad range of companies, from many sectors, across the globe, who have found success from implementing the 2-1-4-3 model.
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